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Address
India, Gujarat, Ahmedabad, 380 009, Nirma House Ashram Road
Director
Director
Phones of enterprise
management
+91
When placing an order please inform the manager that you've learned the information on Allbiz! Thank you that you buy on Allbiz!
+91
When placing an order please inform the manager that you've learned the information on Allbiz! Thank you that you buy on Allbiz!
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About enterprise
Nirma, Pvt. Ltd.
Nirma is one of the few names - which is instantly recognized as a true Indian brand, which took on mighty multinationals and rewrote the marketing rules to win the heart of princess, i.e. the consumer.
Nirma Ltd (Nirma) commenced operations in 1969 as a detergent company under the aegis of Karsanbhai Patel. In 2005, Nirma acquired the fluid business of Core Healthcare Ltd from ARCIL.
Nirma Consumer Products: Soaps, Detergents, Edible Salt, Scouring Products
Nirma Industrial Products: LAB ( Linear Alkyl Benzene ), AOS ( Alfa Olefin Sulfonate ), Sulfuric Acid, Glycerin, Soda Ash, Pure salt, Vacuum Evaporated Iodized Salt, SSP ( Single Super Phosphate), Sodium Silicate.
In stock
This product created a marketing miracle, when introduced in the domestic marketplace. In 1969, when the detergents were priced so exorbitantly that for most of the Indians, it was a luxury item. Nirma envisioned the vast Fabric Wash market segment and sensed a tremendous potential therein. This...
Group: Washing powders
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With its market promise to offer "Better Products, Better Value, Better Living," Nirma introduced 'Nirma Beauty Soap' in the year 1992. Available in three different variants and pack sizes, this soap has a TFM content of 70. Due to its admirable perfume and a higher TFM content, this brand, within...
Group: Toilet soap
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Over the period, Indian toilet soap market has fragmented & has seen emergence of prominent floral fragrance segments as Sandal, Rose, Jasmine, etc. Nima Sandal is a one of such product in floral segment. This toilet soap has 80 TFM content, with rich & exotic fragrance. It promises...
Group: Toilet soap
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Nima Bartan Bar also addresses the emerging market of scouring bars. It is being offered in 200g and 400g pack sizes. From initial launch days, it has got huge market success and consistently performing well.
The remarkable and phenomenal market response received by Nima Rose soap within just two...
Group: Toilet soap
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Exploding the myth that 'better quality always demands higher price", Nirma introduced a spray-dried blue coloured washing powder in the premium segment, in 1996. Available in 25g, 500g and 1000g packs, this product out-classed its competitor brands. Though, priced almost 40 lesser, thus providing...
Group: Washing powders
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Deriving inspiration from its success in the Detergent Powder market, Nirma expanded its product portfolio by introducing the "Nirma detergent cake" in 1987. Here again, the excellent price-quality equation tempted the consumers to try the product. Available in 125g and 250g pack sizes, this brand...
Group: Household cleaning products
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Scouring bar is a potential emerging market in India. By offering Nirma Clean Dish Wash Bar, Nirma tried to tap this huge market. It is also a one-type of value product to the brand loyal consumers, catering their distinct needs. This product, like other products from Nirma stable, offers best...
Group: Household cleaners
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Nirma Shudh Salt, manufactured with state-of-art production facilities, using the vacuum drying process, is the only salt in the country to be manufactured in an entirely automated plant and is free from any manual handling, involved at any stage of manufacturing. The fully automated process helps...
Group: Food salt
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To meet the growing aspirations of consumers and to offer them value-chain product portfolio, Nirma introduced Super Nirma Detergent Cake, in 1992. Available in 125g and 250g pack sizes, this product, within a short span, convinced the consumers of competitor brands to switch their loyalty towards...
Group: Household cleaning products
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This product had created a sensational marketing history in the Indian Toilet soaps market, when it was launched in 1997. Seventeen million packs of Nirma Lime Fresh soap were sold in the very first month of its soft launch. Packed in a poly coated 75 gm carton, which is printed on the world's best...
Group: Toilet soap
